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This channel seeks to focus on Search Engine Optimization (SEO) for small business owners in Toronto


For those that are deaf and dumb. You may find the script of this podcast below.




Welcome back to this SEO podcast. Last time, we got a little more into coding and the programming side of SEO. The two next episodes, we will be getting into the meaty side of content, as well as research, as the two of them go together very closely. Now, getting to the first half of research and content!

When talking about SEO, content is essentially what goes on the page – the actual writing, blog posts, articles, media, and so on. Whilst SEO has turned into a multi-faceted industry booming around the world, the heart of it has remained the content.

A good content marketing strategy requires keyword research and optimization, content size, and content promotion

Getting back to the important sections of it; we’ve already covered keywords in previous episodes – why it’s important to select your keywords properly based on your content, as well as saturation.

On that note, I wanted to discuss content research. Content Research is broken down into:

  • Buyer persona
  • Industry topical research
  • Competitor research.


Whenever you are thinking about creating content, or even starting to organised all of the content on your website, it is imperative to put those three aspect in mind.

The reason behind this is that you want to curate the best content as possible for your target audience. Content that will resonate with your target market

You need to first draw up a buyer persona in other to curate the right type of content for them. You can start by asking the following questions:

Who are your competitors, what age range do they fall in, what do they like, where do they live, where do they visit online, etc.

If you don’t know your customers well enough, how else can you sell your products or services to them?

After you have developed a buyer persona, the next thing to do is “Topical research”, this can be based both on your knowledge and experience within your area of expertise (and what sector your business is targeting).

What keyword phrases are the most important in your specialization? What are your customers or clients clicking online? What is their search intent during their search queries? You must first answer these questions before curating content for them.

Now you have your buyer persona, topical research, the next on the list is Competitor research. What type of contents do your competitors have? Why do the search engines prefer to show them on the first page of search results for their niche keywords?


Content marketing tools

In other to achieve the best results from your content marketing strategy, you need to have access to content marketing tools such as Ahrefs, SEMRush, Cognitive SEO, Buzzsumo, and others.

And what it is you are going to be using these tools for?

There are so much you can use content marketing tools for. For example, you can check the exact word count of your competitor’s content, the amount of key words they have in terms of saturation, the priority and competitiveness of the keywords, the content engagement rate, questions related to your industry, trending topics, phrases related to your industry, your main competitors in your industry, and so forth.

Once you have done your research, you can now share your content ideas with your content writer. Your content writer should be able to get an idea of what your content should look like. It should be something better – an improved version of what your competitors are doing.

Don’t do exactly as the big companies, since they can allow themselves to do that more easily.

Thanks for tuning in to this SEO podcast! Next episode, we’ll keep on talking about content and research, with more specific examples and things you need to look out for. Stay tuned!

Please, follow our SEO Podcast Series on

For all inquiries regarding SEO, visit our website.

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Script to the podcast can be found here : https://www.patreon.com/posts/37345476

SEO tags


So, these tags are what we target with SEO. Take the title tag – it tells the crawler (and the code) that that text is a title. Then structuring header tags as <h1>, <h2>, etc… you have a structure for subtitles and by-lines. See where I’m heading with this?

Getting some keywords into the title and the text, with more saturation in the text, and prioritizing it according to the structure – on top of organizing everything on your site to be logically laid out – will SKYROCKET your SERP rankings once you get indexed.

More tags, like the meta description tag that displays text under google search results, image alt tags that provide images with captions and information (making them show up on google images!), anchor texts that define the clickable hyperlinks in an article, increasing your reputability, and so much more. HTML is a fantastic tool that so many people overlook in SEO, because of how daunting programming might be. But truly, it is a vital key to really getting your website out there.

Thank you for tuning in for this episode of the SEO podcast. Stay tuned for next week, as we begin to dive deeper into coding, delving into CSS and Java.


This podcast is brought to you by 

Webcarpenter SEO Company


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Welcome back to this SEO podcast. Last episode, we covered the ins and outs of keywords, the different types, their importance, and some examples. This time, we are going to be going through the URL selection process. From domain name to structure functionality, what is an SEO-friendly URL?

As with every aspect of SEO that is out there and that we cover, there are several levels of depth that you can approach. You can always take 5 to 10 minutes to do some basic optimization that will leave you with a bit more traffic and a slightly higher ranking during indexing. And on the other hand, you can always spend hours on fine-tuning all of the details. Aiming for a middle ground between those two points – URLs have about 5 key elements that you should aim to look at and improve.

  • Keep it easy to read
  • Selecting an appropriate domain name
  • Appropriate (key)word use
  • Establishing a solid structure
  • XML sitemap

More or less in the order of how easy it is to implement, this list covers URL selection generally.  The first thing to do and is simply a rule to keep in mind, is to keep the URL easy to read. If you have something like mysite.com/homepage, that makes sense to anyone reading it, however little they know about the internet. Whereas something containing strings, hyphens, numbers and IDs usually doesn’t help anyone memories it, let alone decipher it. This is absolutely taken into account by the crawlers, so make sure that anyone can understand what the page will display, just by reading the URL.

Next, selecting an appropriate domain name. Your website will have a top-level domain, or TLD which is the .com, .edu, .org, and .io. This comes after your domain name – so what your website is called. Both are important to consider. You should take some time and plan what the best top-level domain is for you. Keep in mind the context – make sure you target the right market! A UK-based website would have a .co.uk address, and an organisation like Wikipedia ends with .org.

Appropriate keyword use boils down to adding one vital keyword to relevant pages, so that the crawlers can prioritise those in rankings, after which the visitors can navigate back through the core site. Choosing a keyword with balanced traffic, including appropriately saturated content on the page, and structuring everything together appropriately is one of the most important parts of getting SEO-friendly URLs.

Establishing a solid structure has several parts to it: making it logical, future proofing your site structure, and avoiding dynamic URLs. Make your page structure logical and easy-to-follow for yourself and visitors, keep the URLs consistent under the hierarchy that you establish for them. Future proof the website by establishing a structure that will evolve with the years – so you won’t have to suddenly restructure everything 2-3 years down the line. Dynamic URLs are those that have random numbers and letters and more in them. Have you ever tried linking to google search results and gotten an extremely long URL? That and smaller versions with similar elements are Dynamic URLs, which you can disable and control through the website settings, either through programming which we will cover more next week, or through the website host manager.  

Finally, creating an XML sitemap. We will be covering this in much more detail next episode, but this is essentially creating and uploading an xml file which acts as a map to your website (hence sitemap), which will let the crawler know more explicitly how to rank your website.

Thank you for listening to this episode of the SEO podcast! Tune in to the next episode to hear more about XML and adding information into a pages’ programming. 


This Podcast was brought to you by an SEO agency in Toronto known as Webcarpenter SEO


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Welcome to another SEO podcast. In the last episode, we talked about what is SEO - I hope you learned one or two things about SEO from it. 

This episode is all about keywords. The science behind keyword research, types of keywords, and how to conduct proper keyword research in other to rank on search engine platforms.

Enjoy listening to it!


If you have any questions whatsoever, do not hesitate to contact us via our website. To get the full transcript of this podcast, visit our page on Patreon.  


Also, you may visit our YouTube channel for more videos.



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Welcome back to this SEO podcast. In the last episode, we went through a real brief crash course on making SEO a bit more approachable. What we said still rings true! SEO really is a lot easier to get into than people probably think.

This time, we’re going to cover a bit of introductory SEO – how do we actually optimize websites for search engines? Why should we care? How do search engines even find this stuff?


How Search Engines work


So, to start off – let’s start with the ‘SE’ part of SEO. "Search Engines". Just about everyone uses them, every day, several times a day. The most famous and common one is, of course, Google – so much so that it’s become a verb (ever heard of ‘Googling’ something?) – but there are others! Bing, Yahoo!, Baidu, Yandex search, Duck Duck Go; there are actually quite a few search engines out there. And all of them work in similar ways.

First, the engines are constantly sending out little programs called “web crawlers”, or “spiders”. These crawlers go all around the web to every website and look through the different pages. They quickly rush through the text and pick out relevant keywords and pieces of code, then categorize or index the webpage or website based on what they found.

While doing so, they sort of ‘rank’ and filter a lot of the content on the website, to see how relevant it is to a certain topic or theme. While they are all different, the idea is that they ‘summarise’ the website under a few blanket terms, and the more keywords it has under a specific topic, the better! Then, they index what they found so the search engine can bring it back up in the results later.

Someone requests that topic in the search engine of their choice and depending on how ‘relevant’ the crawler deemed a given website, it’ll show up. Once again, each search engine has its own algorithms for sorting relevancy and accuracy, but the more relevant and accurate to the search it finds a website, the higher up that website is displayed. 




Using the right keywords


So when talking about SEO, one of the core concepts and ideas is to nail the keywords you have on your website, so that you’ll show up higher in the search engine results! But you also have to find a balance in the keywords – popular ones are a double-edged sword because while they are, well, popular, there are also 100,000 other websites targeting them.


Find your niche


Find your niche! If you’re a lawyer – don’t just add ‘lawyer with a law degree’! If you specialize in Patent Law (for example) then make sure to add ‘intellectual property’, ‘plagiarism protection’, and a few more perfect keywords that will help people who need you to find you easier. Though there are many patent lawyers, at least you’re narrowing it down!  

Remember – you rarely find yourself looking on page 2 or 3 of Google, let alone any beyond that. So while getting onto the first page may be a bit challenging, with the right niche and good SEO, you will get there sooner than you think.


Produced by Webcarpenter SEO Company in Toronto

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Webcarpenter SEO Podcast 1.


To most people, mentioning “SEO” is leaping off of a ledge into a world they have absolutely no control over, and no idea about. Anyone who has touched on website developing and has spent some time on the internet has heard of SEO, but has probably compartmentalized it, tucking it into the drawer labelled “internet stuff for people who get it”. They wouldn’t even imagine that it factors into their daily lives, or that they would ever find a use for it at all.


Heck, 99% of people don’t even know what it stands for – and that makes it unknown and off-putting.

Well, it’s actually a lot less, and a lot more, complex than you thought.

Let me explain – SEO stand for “Search Engine Optimization”. In short, it means optimizing – or improving – something for Search Engines. Mostly that just means Google (But there are also others, like Bing, and ‘Duck Duck Go!’). Usually, this goes for websites – changing and tweaking little details, keywords, and pieces of code, to make your website show up higher in the web search results. Higher in the results means more traffic, means more business! SEO is focusing on that.


A lot less complicated than you thought, right? The core concept and basic level of it really is!

Honestly – with two hours and a decent YouTube video (or podcast 😉), you can get really far, and boost your website ratings by a few hundred in a few weeks. That’s the simple beauty of it.

And now here comes the hidden, really awesome, beauty of it – it can get a lot more complex and interesting too!  

SEO is one of those things where you can get really decent at it with the most basic training that anyone can do and find. At the highest levels, it’s pretty complex – with hundreds of details and coding lines and functionalities that you would need to look at just for a single page ­– but none of that is necessary if you just have a little website you want to promote a bit more. With professional SEO consultants, agents, websites, services, and more, you can make a great website fantastic, and more marketable! At those highest levels that you can reach with dedication, you’re competing with giant companies in the market to nab the first spots in those Google results! But you don’t have to stress about that.


 If you have a website, you can do SEO. For basic SEO, you don’t even need to touch the code. Just tack on a few well-thought-out keywords, grab some quality links, get 15 minutes of competitor research done – and you have yourself a much more SEO-friendly platform done in a few hours tops.


This podcast is really dedicated to taking a simple approach to SEO. It’s not as hard as you may think! Applying even some of the most seemingly basic tricks can literally make you jump from page 54 of the Google search results, right to page 1.

So, stay tuned and look forward to the new episodes, where we’re going to tackle the A to Z of SEO.




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Local SEO for business owners. Perhaps this is your first time hearing the word Local SEO.


What is Local SEO?


In a layman's' language, Local Search Engine Optimization (SEO), or Local Search Engine Marketing (SEM) as it is sometimes called; is the process of optimizing your business website's online visibility to members of your local community. In other words, it is simply optimizing your website to show up to prospective local customers looking to buy specific services or products you sell.



Google My Business



You might have come across the word Google My Business (GMB). If you don't know what GMB is, here is a good guide on everything you need to know about GMB.

Have you noticed Google return search results in this order when you perform a search or look up a "phrase" on Google:


1. ADS





First, Google shows Ads relevant to the "search term". Then they show three results in the MAP PACK also known as the SNACK PACK before the organic search results.

The MAP results are "verified Google My Business pages". Local businesses that have been verified by Google. Only GMB pages that optimized show up among the first three search results.

In other words, if you are in a competitive niche like DENTISTRY, LAW, PLUMBING, REAL ESTATE, etc where they all want to show up first in the search result - Only the GMB pages that are properly optimized will show up among the first three in the MAP results.


Local SEO for business owners


Our job at Webcarpenter SEO Company in Toronto is to optimize your website to show up to your targeted audience in your local community at the time they are performing the search. For example, if you are a Plumber based in Etobicoke, Toronto. We will ensure that your GMB page shows up to people in the Etobicoke area and it's surrounding neighborhood.


How we optimize for Local SEO


The following is a process we follow in order to optimize a GMP page to show up among the first three search result

We first understand your business to know your target audience and phrases associated with your business. We register a Google My Business (GMB) page if you don't have one. We might need to register multiple locations if you have more than one location. We will optimize your page by following each step that Google recommends (Best Practice). We will monitor your GMB page to see if it ranks (shows up) among the first three search results for the keyword or keyword phrases associated with your business. If no result, we will do more optimization (onsite and offsite) to increase the visibility of your GMB page.


Closing thought


Anyone can optimize their GMB page following what Google recommends in other to get results. However, sometimes even after optimizing your GMB page, you may still not show up among the top three " Google MAP search results". It doesn't mean what you did is wrong, it might just mean you need to hire someone who is skilled in the art of Local SEO, and that is where we come in.

We are located in Mississauga and Toronto. See the addresses and MAP directions below.

Address: 2 Robert Speck Pkwy #750, Mississauga, ON L4Z 1H8




Address: 161 Bay St #27, Toronto, ON M5J 2S1 






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Long-tail keywords are extremely important and beneficial to driving the right traffic to your website.


How to select the best keywords for your website


  • Choose keywords that best match the searcher intent
  • Have low competition
  • Generate organic traffic to your website


Long-tail keywords and phrases


Long-tail keywords are important to use for your SEO strategy. Unfortunately not too many people optimize their website with long-tail keywords because it is often difficult to implement and optimize for. Because you can't always predict the exact long-tail phrase a customer might use to perform a search on Google. However, if done properly it can generate natural organic traffic to your website


How to optimize for long-tail keywords?



For example, if you want to rank for the keyword "textbooks" - which is a "HEAD TERM" keyword. Meaning, it is generic and often very competitive. It wouldn't make any sense to target or optimize your website for the keyword "textbooks".

However, if you are more specific. As in, focus on what the searcher might be looking for, then over time you will rank for the keyword "textbooks".

For example, a long tail keyword to target if you are in the business of selling or renting "textbooks" will be "online college book rentals". Even though online college book rentals have a low search volume compared to the word "textbooks" itself - It is the most ideal thing to do in SEO.

You ask Why? Because over time search engines will understand your website better and associate your website to all things "textbook rentals" once the searcher's CTR and DWELL time metrics coincide with the search engine algorithm ranking signal.


Content creation


In other to rank for the search term "textbooks" you need to create content targeting long-tail keywords around specific phrases or topics such as "best online textbook rental for college students", "where to rent college textbooks online", etc. Once you rank for those long-tail keywords, over time you will become an authority for the keyword "textbooks".

Thus, search engines will slowly rank your website for "textbooks".


I hope you found this episode beneficial. If you have any questions around SEO marketing, strategies or techniques, please feel free to contact our SEO company Webcarpenter in Toronto. We like helping small business owners.












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(Fast-Track Your Search Engine Optimization with Webcarpenter)


SEO Company In Toronto


(Fast-Track Your Search Engine Optimization with Webcarpenter)


What Webcarpenter isn’t?


“SEO”, Now, that's a dirty word, isn't it? There are a lot of businesses hundreds and hundreds of businesses that do SEO, and in our opinion, know nothing about it. Lots of them are stuck in the dark ages still building links for their clients, talking about posting on influential blog sites and doing a bit of on-page work you know, getting your meta tags right and your descriptions right. And if you are lucky they will do some copywriting.

You know those are some of the building blocks of SEO but nowadays, link building is an obsolete thing.  But still, a lot of people are selling that. There are still a lot of companies selling SEO claiming that it’s be-all and end-all a great secret, and they know all the tricks to make you ranking top on the Google search engine.

No doubt a lot of you have had emails from you know, web design companies or companies in Toronto even, saying that your ranking is rubbish or your website just isn't optimized and we can help you get to the top of Google with, and a lot of these promises turn out to be, well extremely hard to fulfill and never come to fruition.


What Webcarpenter is?


Webcarpenter truly believes in cutting edge and providing premium services with its state of the art mechanisms when it comes to SEO. It is continually testing lots of new techniques to rank websites within days at the top of Google. Webcarpenter masters some really good techniques that help drive people to actually call you. So one of the things to look at is, what are the questions that your potential customer are asking, and if you can be the one that's answering that question rather than just trying to optimize for a keyword or phrase, you are seen as the influencer you're seen as the person who's got the answers and you're the person that they're going to call.

So, we at Webcarpenter, work eagerly with questions and answers sessions. We have a strategy session every other week with customers, and more importantly, we've got all of the tools that can demonstrate to you where you're, where you can beat your competition.


What other services does Webcarpenter offer?


At Webcarpenter, SEO implies:


1.Adding Titles & Meta Descriptions


What Webcarpenter does to your web content is testing titles and Meta descriptions. So you might have a title that's performing or page that's performing really well.

50% gain just on that page without having to build more links, without having to write a lot more content. We just look at the pages that perform really well and just write a better title, write a better Meta description. And you'll see which one performs better, a before and after.


2. Searching & Placing Keywords


The Webcarpenter works on checking out how your piece of content is performing and it's going to recommend keywords for you to add to that page. That way it's going to help you rank for more keywords for a page.

So, that page can rank for a couple of hundred keywords, but what if you can help it rank for a couple of thousand keywords. You can get a lot more traffic from it and you basically get a lot more bangs for your buck from just writing a piece of content.


3.Enhancing Page Speed


Page speed is very important when it comes to the user experience that you're delivering for people. If you don't have a fast site, people are going to bounce. It's not a good user experience; it is a ranking signal when it comes to Google. So, we work on enhancing page speed also.


4. Updating Content


Webcarpenter upgrades the piece of content; adding some critical points and paragraphs to it. We do this over and over on the existing content that you have. This will help to increase your page ranking.

Why do you think Wikipedia is so successful? It's because they keep upgrading their content over and over and over.


5. Backlinks:


Links and contents are known to be Google’s currency. If you have a lot of link equity on your homepage link out to the pages that matter the most. You're going to see their ranking shoot up.


6.Use of Info-graphics:


Webcarpenter looks after your info-graphics also. Using info-graphics in your web content makes your website catchy and optimized enough to rank up the order on Google.


7. Mobile SEO


Mobile SEO is another modern technique to make your site rank on the top. In this, you build a website for a mobile phone first and then make it compatible with a desktop as well.


The rising role of video in SEO Content Marketing (Video SEO)


Just for a brief overview, video search engine optimization, also called video SEO, is about driving more traffic directly through video in search listings, which gives you an additional opportunity to rank in universal search results and provides greater visibility in the search engine results pages with the use of a video thumbnail.

When we mention search engines, we normally think of Google and YouTube, since those are the number one and number two search engines respectively, even though there are other popular search engines, like Yahoo and Bing, that you can also have your own video optimized for their search engine listings as well.

But what's important to remember is that video SEO is really just an extension of regular SEO and website publishing best practices. It’s part science and part art, the part about understanding algorithms, keywords, and placement on a page. But it's increasingly about being social with creating compelling and engaging content on a consistent basis that makes it something people want to share with others. So, video SEO is not just about appealing to Google, YouTube, or any other search engine. It's about engaging with your target audiences and actively participating in online communities through that video.

Some of the key points to keep in consideration while creating a video for SEO are:

  • The video must be a powerful storyteller.
  • The video should be shorter in length to mitigate higher bounce rates.
  • Put in appealing title and description.
  • Choose a fast and secure hosting platform.
  • The video should be embedded with your written content.
  • Strategically place it in your written content.
  • Make high-quality video thumbnails.


Bottom Line


So, please do give us a call, we would love to talk to you about SEO. We could waffle on about it for hours, give us a call we'd love to meet you and if you are paying for an SEO agency and not getting results, you will find Webcarpenter like that person that you put your trust in. So please give us a call on the number on the website or fill in the form and we look forward to speaking to you soon.


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This is one of the best introduction to SEO. IF you are a business owner in Toronto and are looking to learn SEO so you can optimize your website properly, then I highly recommend the UCDavis extension course. You may find it here.


I have recently completed some of the courses even though I have been doing SEO for the past 10 years. My passion for SEO compels me to never stop learning about the techniques and strategies to optimize a website for optimal online visibility.


Most of the sites I am currently managing are performing well in search engine platforms, all due to the knowledge I have learned from Google and other SEOs.


Our SEO company in Toronto strives to help small businesses in Toronto grow online. It is not about the money; we care more about the performance of your website on Search engine result pages (SERPs). 


There are FREE tools on our website to use at your dismay. These SEO tools will help you with your SEO research.


Please, do not hesitate to ask us any SEO related questions you may have.


I wish you all the best in all your SEO endeavors.





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