Long-tail keywords are extremely important and beneficial to driving the right traffic to your website.
How to select the best keywords for your website
- Choose keywords that best match the searcher intent
- Have low competition
- Generate organic traffic to your website
Long-tail keywords and phrases
Long-tail keywords are important to use for your SEO strategy. Unfortunately not too many people optimize their website with long-tail keywords because it is often difficult to implement and optimize for. Because you can't always predict the exact long-tail phrase a customer might use to perform a search on Google. However, if done properly it can generate natural organic traffic to your website
How to optimize for long-tail keywords?
For example, if you want to rank for the keyword "textbooks" - which is a "HEAD TERM" keyword. Meaning, it is generic and often very competitive. It wouldn't make any sense to target or optimize your website for the keyword "textbooks".
However, if you are more specific. As in, focus on what the searcher might be looking for, then over time you will rank for the keyword "textbooks".
For example, a long tail keyword to target if you are in the business of selling or renting "textbooks" will be "online college book rentals". Even though online college book rentals have a low search volume compared to the word "textbooks" itself - It is the most ideal thing to do in SEO.
You ask Why? Because over time search engines will understand your website better and associate your website to all things "textbook rentals" once the searcher's CTR and DWELL time metrics coincide with the search engine algorithm ranking signal.
In other to rank for the search term "textbooks" you need to create content targeting long-tail keywords around specific phrases or topics such as "best online textbook rental for college students", "where to rent college textbooks online", etc. Once you rank for those long-tail keywords, over time you will become an authority for the keyword "textbooks".
Thus, search engines will slowly rank your website for "textbooks".
I hope you found this episode beneficial. If you have any questions around SEO marketing, strategies or techniques, please feel free to contact our SEO company Webcarpenter in Toronto. We like helping small business owners.